
Why Lower Isn’t Always Better When It Comes to Pricing
When you’re launching a support membership, it’s tempting to price it low.
You want it to feel accessible. Easy to say yes to. Low risk.
But here’s the catch:
A price that’s too low can actually work against you.
It can:
🔸 Undervalue your time, knowledge, and availability
🔸 Attract members who aren’t fully committed
🔸 Position your support as “extra help” instead of professional guidance
Low pricing often leads to the wrong kind of pressure. You end up over-delivering to prove the value—when the value was there all along.
Instead of asking, “What’s the cheapest I can make this?”—ask:
✅ What kind of commitment do I want from members?
✅ What price reflects the level of support I’m truly offering?
✅ What allows me to show up consistently without resentment or burnout?
Remember:
You’re not selling information. You’re offering access to your expertise, perspective, and strategic support. That has real value.
And your pricing should reflect that.
Coaching Reflection:
What price point would allow you to deliver support with energy, clarity, and consistency?
That’s the number to explore—not the one that simply feels “safe.”