The Membership Builder Blog

Tips to design, structure, and grow your support membership.

Why Lower Isn’t Always Better When It Comes to Pricing

Why Lower Isn’t Always Better When It Comes to Pricing

April 15, 20251 min read

When you’re launching a support membership, it’s tempting to price it low.
You want it to feel accessible. Easy to say yes to. Low risk.

But here’s the catch:

A price that’s too low can actually work against you.

It can:

🔸 Undervalue your time, knowledge, and availability
🔸 Attract members who aren’t fully committed
🔸 Position your support as “extra help” instead of professional guidance

Low pricing often leads to the wrong kind of pressure. You end up over-delivering to prove the value—when the value was there all along.

Instead of asking, “What’s the cheapest I can make this?”—ask:
✅ What kind of commitment do I want from members?
✅ What price reflects the level of support I’m truly offering?
✅ What allows me to show up consistently without resentment or burnout?

Remember:
You’re not selling information. You’re offering access to your expertise, perspective, and strategic support. That has real value.

And your pricing should reflect that.

Coaching Reflection:
What price point would allow you to deliver support with energy, clarity, and consistency?

That’s the number to explore—not the one that simply feels “safe.”

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