You can have 1,000 followers and still hear crickets every time you talk about your membership.

Why?
Because audience size isn’t the problem—alignment is.

It’s easy to fall into the trap of trying to grow a big audience with broad, relatable content. But when you’re selling a support-style membership, you don’t need a crowd—you need connection.

The right audience is:

✅ Facing the kinds of challenges your membership solves
✅ Ready for support—not just free tips
✅ Aligned with how you communicate and what you stand for

If your content is attracting people who never buy, it’s not because your membership isn’t valuable—it’s because the messaging is too generic.

Your job isn’t to appeal to everyone.

It’s to speak clearly to the ones who are already looking for what you offer—even if they don’t know it yet.

Coaching Reflection:
Who is your membership actually for—and is your content calling those people in?

Write out a one-sentence reminder of who you’re here to attract.