
Pricing Your Membership So It Feels Like a No-Brainer (But Still Profitable)
Let’s talk pricing—because this is where so many bookkeeping professionals overthink, undercharge, or get stuck.
The biggest fear?
“What if they don’t see the value?”
So you try to price it low enough to feel easy… but high enough to make it worth your time… and somehow you still end up second-guessing yourself.
But here’s the truth:
Your membership isn’t just about access—it’s about outcomes.
You’re not charging for how much time it takes you.
You’re pricing for the peace of mind it gives them.
A good support membership should feel like a no-brainer for your ideal client—and profitable enough that you want to keep offering it.
That sweet spot is real. But you won’t find it by playing small or trying to please everyone.
You’ll find it by owning the value of what you offer—and who it’s truly for.
Coaching Reflection:
If you believed the right people would pay for the value you deliver, what price would feel good and fair?
Trust that number. You’re building something that’s meant to last.